You Flexy Thing

Coming soon · Launching 20 November 2026

For your version of home.

Home insurance shaped around the way you live, not the way insurers wish you did.

One size fits no one.

Many homes aren’t standard, so why should your home insurance be? Flamingo has a wider range of cover (than other insurers) and lets you build and change policies to suit your needs.

Flexy lets you cover: previous subsidence, flood risk and outbuildings.

Go on, change something.

Receive quick quotes and send fast claim submissions. You also have free policy updates for unexpected changes. Online, 24/7. Simple as that.

Flexy keeps up with: new bikes, loft conversions and landlords.

Life’s surprising enough.

Our home insurance is fair, flexible, and crystal clear, so no hunting through the small print to find out where you stand.

Flexing our muscle: Moneyfacts Home Insurance Provider of the Year - two years running.

Flamingo is Living Cover.

Most home insurance takes a snapshot of your life. Living Cover keeps filming.

Because your home, your belongings and your plans don’t stand still. Buy the bike. Convert the loft. Rent out your home. Renovate the kitchen. Buy the complicated house.

Whatever happens next, your cover is ready to flex with you.

Living Cover comes in three tiers.

Flexy Simple

The essentials, sorted.

Flexy Tailored

Cover in all the right places.

Flexy Full

The whole shebang.

Three ways to cover your life. All designed to live with it.

So you can say yes to what’s next.

Nobody’s home looks quite like yours.

Which is funny, because home insurance has spent years pretending they all do.

Flamingo Home Insurance keeps it personal, with flexible cover that’s easy to shape around your home, your stuff and the way you live.

Because every home has its quirks. Many of them yours.

Want to know more?

When will Flamingo Home Insurance be launching?

20 November 2026 (Not long now!)

What exactly does Flamingo Home Insurance do?

We offer truly personalised home insurance for your buildings and your contents. So you can build your cover around what you actually need through our simple online quote. Once you’re with us, you can change your policy yourself, online, 24/7, as often as you like, at no extra cost. Because life rarely stays exactly as it was on the day you bought your insurance.

What makes Flamingo so flexible?
  1. Flamingo lets you build the cover you need, making it personal and relevant to you and your home’s unique needs.
  2. We embrace the complexities of specialist risk that other insurers shy away from such as subsidence history, flood risk, high-value contents, personal finance challenges.
  3. It is easy and free to update your cover online at any point during your policy.

This is what we call Living Cover. It all adds up to cover that’s built around you, your home and all its quirks.